The 90s parents would have never thought of buying products online for their kids. Well, all thanks to the e-commerce platforms, we are making most of our shopping sprees.
Parents have always been aware of their choices for their kids. From online education to virtual training, parents demand the best for their child, and undoubtedly, the new-age startups are fulfilling all such needs. Joining all parents on their parenthood journey is another startup which is offering a world of quality baby products.
We are talking about FirstCry, India's e-commerce giant for kids. From starting within a promising market to being the latest entry in India's unicorn club, FirstCry's journey is all about inspiration. Read on to know the success story of FirstCry!
The Beginning of Firstcry
It was Supam Maheshwari, an IIM Ahmedabad pass out, who founded FirstCry in 2010. Before FirstCry, Supam was the CEO of one of the largest e-learning companies, Brainvisa Technologies. Supam used to buy a lot of products for his son on his foreign business trips, and that's when he realized the absence of an Indian platform that solely works for baby products.
Advancing with his vision, Supam evaluated an approximate of 50,000 INR crore output in the Indian baby and kids market. The surprising aspect was that 95% of these sales took place through offline mechanisms. It allowed him to launch an online platform that gives easy access to the best baby care brands, and thus, FirstCry was born. Supam always wanted to do something that he owns, and FirstCry turned out to be a famous dream venture!
Who doesn't want to avail the best products for their kids and that too from their comfort place? This one thought clears out the significance of FirstCry. The platform is probably a helping hand for first-time parents in having the most trusted brands for their kids.
FirstCry is a one-time place offering over 2 lakh products in multiple categories including, diapers, toys, clothes, accessories, etc. Starting with its kids' range, the company also offers care products for mothers like feeding, nursing, healthcare, and skin products.
In initial operations, the company was following an inventory-based business model as it was handling and shipping the products in India with four warehouses established in Pune, Delhi, Kolkata, and Bangalore. Later, the FirstCry team connected various retailers to the platform to allow them to sell their products through an online portal.
The company has inaugurated its brand label called Babyhug for clothing and CuteWalk for footwear. From collaborating with Masala Baby to acquiring Babyoye, FirstCry has given commendable customer services with great brands at affordable prices, and fast delivery service. Ultimately, it has become every parents' choice!
Growth With Challenges
As Amitabh Bachhan mentions in the FirstCry's ads "Bachchon Ki Shopping Bachchon Ka Khel Nahin!" Well, similarly, FirstCry's journey as an online kids store has got its share of challenges and successes. One of the biggest challenges has been that the kid's products segment is still unorganized in India. Moreover, payment gateway and logistics were obstacles in initial stages for the company.
While businesses are bound to face challenges, FirstCry has made sure that they turn every struggle into an achievement. Reportedly, the company's valuation stays around $1.2 billion, which makes it the new entrant in India's unicorn club. With some 300 franchised offline stores in around 100 cities of India, FirstCry is the largest online shopping giant for kids in Asia.
Well, we can't wait for what next the company has in store for all its consumers!
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