The new-age business is quite a hassle-free process in terms of reaching customers, but it also poses new and innovative challenges for business owners. Well, be it a physical business or an e-commerce platform, the latest need for delivering all-inclusive customer experience has led many retailers to choose new strategies.
This need has urged many retailers to eye an Omni-channel business strategy. While many startups are gearing up to play their stroke in the Omni-channel business, AceTurtle claims that its USP is what drives the customers. Realizing the latest love for Omni-channel strategy, we bring you the startup story of Omni-channel specialist 'Ace Turtle'. Read on to know more!
It was Nitin Chhabra and Berry Singh, the co-founders of Ace Turtle, who started this startup by the end of 2013. The duo already worked in many established companies and knew the challenges CXOs face in the retail ecosystem.
Nitin realized that there are many relevant customers spread across the country, and reaching them through e-commerce is a winning deal. The two founders often met to discuss how a comprehensive solution can help brands to reach out customers from multiple points.
Understanding the challenges in the Indian retail operation, Ace Turtle made its way as an Omni-channel specialized space.
Why Ace Turtle?
Started with an initial angel investment of 30,000 USD, the startup aims to reduce costs and intricacy of this channel change for brands and their clients. For this, the duo devised a technology that provides brands with a single view of orders and inventory.
Moreover, they focus on the simple synthesis of technology, logistics, and customer support services to improve the after-sales commerce experience for customers. What differs this team from other competitors is that they have members both from the retail and technology sectors.
Ace Turtle's product 'Rubicon' is a platform that offers seamless integration with sales channels and technology system to deliver the best view of order, price, and inventory at a single space. The platform compares incoming data to offer perfect Omni-channel services.
In all these years of its operations, Ace Turtle has helped brands like Puma, US Polo, Ray-Ban, and many others. With its commendable solutions, this startup is absolutely an Omni-channel specialist.
The company's growth has been tremendous in the last few years. The significant reason for this has been a drastic change in the Indian retail system, with an aggressive shift towards the online market and businesses. With brands like Puma, Flying Machine, Arrow, etc.
Ace Turtle's vision to have perfect solutions for retailers is going on fire. Moreover, the company has gradually increased its customer base. While the retail industry has a lot more to do with upcoming growth, Ace Turtle has established itself as the master of retail commerce services.
Ace Turtle's business idea proves that sticking to a specific specialized service right from the beginning can be a winning stroke!
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